Digital Marketing Coordinator

Manchester, NH 03101

Posted: 03/11/2024 Employment Type: Internal Profession: Marketing Job Number: 685270 Specialty: Please Select

Job Description

At MAS Medical Staffing, we help nurses and other healthcare professionals find jobs, and help facilities provide excellent care to patients who need it most.  We're one of the top tech-enabled medical staffing firms in the country, and we want you to be part of our team!

The Role:
We are looking for a Digital Marketing Coordinator to lead data-driven marketing efforts. The ideal candidate will be an analytical and strategic thinker with prior hands-on experience using paid marketing channels to drive lead generation and/or customer acquisition. 

This is a hybrid role, working 2 days/week in our Manchester, NH office.

As the Digital Marketing Coordinator, you will:
  • Lead digital marketing strategies, campaigns, and tactics across multiple channels including SEM, job board marketplaces, and social, with both B2C and B2B targets
  • Synthesize data across multiple platforms to understand campaign results, and develop insights to optimize ongoing and future campaigns
  • Support other marketing channels on an as-needed basis, including email, web, and organic social
  • Be accountable for digital marketing KPIs and campaign results, fueling growth for the business

The right candidate for this position is somebody who:
  • Has a passion for innovation and optimization – always looking for ways to do things better, faster, and easier
  • Embraces technology and is excited by the opportunity to dive-in and learn new platforms, tools, and features
  • Enjoys a collaborative, agile, and dynamic environment where no two days are the same
  • Is interested in working across both the B2C and B2B audiences of our services

In this position, you must have:
  • 2+ years of work experience in digital marketing
  • Expertise in SEM, with direct experience managing campaigns
  • Experience with social advertising channels strongly preferred
  • Experience with CRM and/or Applicant Tracking Systems (HubSpot and/or Bullhorn preferred), or comparable experience working with and analyzing data from complex enterprise systems
  • Strong analytical skills, including experience developing reporting in Excel, Tableau, and/or other data analysis tools
  • Ability to synthesize information into clear business insights
  • Exposure to and/or working knowledge of SEO and web analytics (Google Analytics) principles strongly preferred


Why You’ll Love Working at MAS:
The MAS Marketing team is a collection of high performing and highly engaged team members.  We act as an internal digital agency for MAS, partnering with our colleagues across the business to innovate and drive growth. We’re proud of our culture, benefits, and commitment to work-life balance, including:
 
  • Excellent employee benefits, including health & dental insurance, 401k with company match, and unlimited Paid Time Off
  • A modern, brick and timber loft headquarters office in the heart of Manchester, New Hampshire, with free parking for employees
  • Opportunities to engage with fellow MAS employees through Culture, Service, and Learning & Development committees
  • The opportunity to work for a growing company in a critical and fast-paced sector within healthcare

MASinternal
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About Manchester, NH

Discover exciting job opportunities in the vibrant Manchester, New Hampshire area! Nestled in the heart of the Granite State, Manchester boasts a thriving job market with plenty of room for career advancement and personal growth. With its picturesque Merrimack River, historic landmarks like the Palace Theatre, Currier Museum of Art, and the Fisher Cats playing at Northeast Delta Dental Stadium, this city offers a unique blend of culture and charm. Explore the local culinary scene, beautiful parks like Livingston Park and McIntyre Ski Area, and take in the breathtaking scenery of nearby Lake Massabesic. Start your career journey in Manchester, NH, and unlock a world of endless possibilities!